Important Info

Welcome to the Pure Parenting Shop

We are proud to serve Erie as its only natural parenting store. We carry natural parenting supplies for families seeking a more natural approach to life such as amber beads, cloth diapers, babywearing supplies, natural soaps and sunscreens, and nursing supplies. We serve in the shop caregivers in Erie and the surrounding area as well as online to all caregivers who stop by this webpage.

Stop in today to learn more about our products and services, we love to share what we know.

2117 West 8th Street
Erie, PA 16505

We proudly carry these American made brands:

Also The Pure Parenting Shop is a proud member of

Wrapsody Breeze Walden - Exclusive to The Pure Parenting Shop Story Time
List Price: $83.00
Our Price: $83.00
List Price: $5.00
Our Price: $5.00

Toddler Storytime and Craft in Erie PA
Wide stripes of teal, turquoise, and green make this a stunning summery wrap. Wear it to the beach, with a little black dress, or to brighten up a grey day! A great story time just for little ones and their caregivers. Come join Gretchen for a story and a craft.
Limit 10 Children per class. Only $5 per family to help cover our cost for the crafts.
Happy Wrap World Music for Moms (and kids)
List Price: $48.00
Our Price: $48.99
List Price: $10.00
Our Price: $10.00
World Music for Mom and kids
Happy Wrap is stylish, comfortable, and fully adjustable leaving you free to get things done while enjoying the closeness of your baby. Come learn songs from other cultures with this program from the Erie Art Museum. Moms from other countries will join us to teach us some of their cultural songs and traditions.

Wrapsody WrapDuO: Sport and Water Pee-Kaboo Reusable Potty Training Sticker
List Price: $69.50
Our Price: $69.50
List Price: $22.00
Our Price: $22.00
pee-kaboo potty stickers

If you want an ethical, top-quality baby carrier for your beautiful bundle, look no further. Perfect for both land and water use, the WrapDuO is more than a water wrap. This stretchy wrap is lightweight, sturdy, and strong.

However, our stretchy wrap is more than a baby carrier. It is the finest of American workmanship. The fabric is knit in New England from 55% recycled Repreve-blend (r) yarns. The sewing and labeling and final packing all happen in New England at small family-owned businesses. These wraps have been thoroughly tested to meet US and European safety standards. Even the packaging is carefully chosen — low-impact hemp-PEVA zippered bags will double as a wetbag for your wrap, and the paper inserts are printed with vegetable ink on recycled paper.

There is no finer quality water wrap than the WrapDuO — and it is, to our knowledge, the only stretchy wrap on the market made with recycled fibers from US-milled fabric.

Is it a stretchy wrap, a bathing suit, a mesh wrap, or …..?

Though less stretchy than most other popular stretch wraps on the US market, this wrap has all the cush, softness, and “poppability” you expect from a stretchy wrap and will be a perfect everyday, sport, or water carrier. However, like most true stretchy wraps on the market (vs. hybrid-stretchies, like Wrapsody Hybrid) you will probably find it most useful until your baby is about 25 pounds or 12-18 months old.

The WrapDuO sport and water wrap by Wrapsody takes you from ten minutes of morning yoga to after-work cocktails with your partner — from a long afternoon walk to the post office right into a quick shower with your baby. Elegantly simple and resistant to both wrinkles and lint, this low-maintenance baby carrier packs a lot of features into a lightweight, compact package at a price every family will love.

The Wrap(Du)O by Wrapsody is one-of-a-kind! Similar in support and comfort to other stretch wraps on the market, its fabric is unique: fast-drying fabric,as light as your favorite swimsuit comfortable as your favorite technical running shirt, and elegant as your favorite skirt. From fabric to labeling, this product is made in New England, USA.

The pee‑kaboo reusable potty training sticker is a unique and fun way to potty train your child and helps overcome the ultimate potty training obstacle-actually getting your child to want to use the potty again and again.

Simply place your sticker in the base of a flat-bottomed portable potty seat and watch what happens…. Each time your child successfully uses the potty, “peekaboo!”, a charming image magically appears. Your child is instantly rewarded for their efforts and is excited to use the potty again! “I want to see the butterfly”, your child exclaims. “Sure”, you say, “all you have to do is pee-pee in the potty. And pee-kaboo!”

Made in the USA with non-toxic materials, the pee-kaboo reusable potty training sticker is available in two styles “Let’s Roll” and “Springtime.”

Each package contains two stickers, a guidebook and an “I’m Using the Potty” door hanger complete with potty training tips.

Today's Super Deal!

Knickernappies Prefolds

List Price: $3.25
Our Price: $2.49
Knickernappies Prefolds
***** This Item is AS IS. It has a small hole in one of the corners. This does not affect it's use as a prefold.(See picture) *******

Knickernappies Indian Cotton prefold cloth diapers are made from the fluffiest, softest cotton. Made to withstand years of washing and daily use, they'll be your favorite prefold diaper in no time.

Your prefolds will arrive flat and lifeless, but wash them 3 times and they'll perk up into fluffy diapers begging to be used. Your prefolds will be absorbent after the first three washes and they will continue to gain absorbency for another 8-10 washes before achieving their peak potential.

Your prefolds are also a bit of a shrinking violet...they'll look huge when they arrive, but after washing they will shrink to the perfect size.

The more you buy the more you save! Save 3% off with a six pack, save 8% off with a 12 pack, and save 15% off with a 24 pack. Prices will automatically adjust by the pack you choose.

Top Sellers

Tula Baby Carriers - Vivian - Standard
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Tula Baby Carriers - Treasure Hunt - Toddler
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Tula Baby Carriers - Vivian - Toddler
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Tula Baby Carriers
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Thirsties Duo Wrap
Our Price: $13.25

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